Limited edition, statement shoes

The fletcherLovell vision is a footwear label like no other, because we believe every woman is unique, just like artwork, and that she needs to shoes to reflect it.

Not just any shoes either - because you are just not like any other woman - so you need authentic, handcrafted, limited edition - statement making- shoes!  

So when you spend your hard-earned dollars, you know that you are getting something special.  

We are Australian owned and based in Melbourne. Our limited edition Global exclusives only available to fletcherLovell - they are based on our founder Penny Lovell's own paintings.  They are hand crafted in Spain by a family owned business that has operated for generations. 

Our Debut fLats by fletcherLovell range is Penny's own statement - at 5 foot 2 inches- she believes she can stand tall without heels. The range is inspired by Penny's love of abstract artwork, by influential women, tied together with elements of playfulness through her use of colour. 

fletcherLovell is a combination of Penny's maiden name, fletcher, so that she could feel like her deceased Dad was part of this journey and her married name so her kids (aged nine and seven) feel like they are part of it too.

Now all you need to decide is - which shoe will you pick before they are gone?

PS. Scroll down to the bottom for a picture of our founder, Penny, standing in front of one of her many inspirations for creating this label - an indigenous artwork by Gloria Petyarre. 


Our manufacturer pays proper wages and treats their worker's ethically and in accordance with the Fair Labor Association policies and principles.

Our shoes are also created in small runs to reduce wastage and the quality of our shoes make them a lasting purchase, so that they are not fast disposable fashion.


The footwear industry has a long way to go to be sustainable and we are working with our manufacturer on this. We use recycled materials and limit the plastic that we use as much as possible and only use it where necessary to protect our footwear.  

Charitable causes

We really believe in the importance of empowering women and we are looking to make donations for every pair of shoes sold. With so many options to chose from we want to make sure that we can make a difference to women around the world, so we are in a rigorous process right now to work out which charities will help us to help women stand tall. We are currently looking at educational campaigns for school girls, domestic violence support for mothers and building confidence through sport. We hope to announce some charities soon. 

Retail enquiries

For any retail enquiries please email as we do sell wholesale.