Limited edition, statement shoes
The fletcherLovell vision is a footwear label like no other, because we believe every woman is unique, just like artwork, and that she needs to shoes to reflect it.
Not just any shoes either - because you are just not like any other woman - so you need authentic, handcrafted, limited edition - statement making- shoes!
So when you spend your hard-earned dollars, you know that you are getting something special.
We are Australian owned and based in Melbourne. Our limited edition Global exclusives only available to fletcherLovell - they are based on our founder Penny Lovell's own paintings. They are hand crafted in Spain by a family owned business that has operated for generations.
Our Debut fLats by fletcherLovell range is Penny's own statement - at 5 foot 2 inches- she believes she can stand tall without heels. The range is inspired by Penny's love of abstract artwork, by influential women, tied together with elements of playfulness through her use of colour.
fletcherLovell is a combination of Penny's maiden name, fletcher, so that she could feel like her deceased Dad was part of this journey and her married name so her kids (aged nine and seven) feel like they are part of it too.
Now all you need to decide is - which shoe will you pick before they are gone?
PS. Scroll down to the bottom for a picture of our founder, Penny, standing in front of one of her many inspirations for creating this label - an indigenous artwork by Gloria Petyarre.